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50 Episodes of this Podcast:
Socialist Steve & Jimmy
Published: 2009-11-22 10:02:20We're back with almost an hour of issues, laughs, insults and inappropriate remarks. Come join the fun!
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The Engaging Brand: Show #270 - How to cope with change
Published: 2009-11-10 14:12:23We talk about concepts in his new book Growing @ The Speed of Change Why humans cannot cope with change What makes our own reality The link between change and quantum physics! How the dynamics of human relationships work Have we commoditised communication because of the amount of tools we have available? Practical tips on coping with change in your life How not to let other people to "should" on you - how to not let the expectations of others affect our life. How our own self confidence affects how we can cope with change
And a HUGE THANK YOU to all the listeners who nominated for The Engaging Brand podcast as the BEST BUSINESS PODCAST!!....Don't forget to vote from the 13th November...at The Podcast Awards site. Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days
The Engaging Brand: Show #269 - 3 Steps to Design Thinking
Published: 2009-11-06 14:52:28Are the permanence of roles and job titles stifling business today? Life is a series of projects 3 stage funnel of design thinking How reinvestment of time saved is vital for design thinking Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take? Is there an optimum time between the stages of thinking? Do you need to be a design thinker to implement design thinking? Why the education system fails our society Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days
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The Engaging Brand: Show #268 Psychotactics of Online Marketing
Published: 2009-10-30 14:13:45Today we talk about the psychology behind online marketing What is meant by psychotactics? Is marketing really psychology in disguise? Is it a case of expressing your psychology or connecting with customers psychology? What is the psychology behind successful websites? How to use a filtering style of questioning to understand your business. How to create engaging articles for customers? How to find inspiration for writing articles? When you write for brand engagement - are you writing for yourself or others? Why strategy is not critical to success! Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days
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The Engaging Brand: Show #267 The Truth about Trust
Published: 2009-10-23 11:18:13Is trust a basic human need and do we need to trust ourselves before we trust in others? Do we understand what we trust in? Are individuals hard wired to trust different things? What gives leaders the trustability factor? The anatomy of a trustworthy leader How you don't need to be liked to be trusted. Gender differences in trust How perfomance management is key part of being a trusted leader. Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days
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The Engaging Brand: Show #266 - Secrets of Unlearning to Learn
Published: 2009-10-18 10:53:03On this weeks marketing and leadership podcast we talk about How to grow and develop you need to 'unlearn' How can you learn to unlearn How do we recognise when our brains are hard wired and not thinking freely in business? How to evolve to create success in business Is change in the business world really quicker than it ever has been? How successful leaders need to embrace ambiguity Practical steps on unlearning How to remove the boundaries to our thinking Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days
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The Engaging Brand: Show 265 - Meaning of Radical Design
Published: 2009-10-10 08:03:53We talk about People buy meaning not products How to innovate with meaning How do you interpret meaning? How do you design something people want? Don't sell a product, propose an idea to a customer How often it is better not to be close to customers to design well! How design is not necessarily about technology How radical design transitions customers from one world to another How adults give meaning to a product Is design an outcome rather than a process I also mention The Podcast Awards - if you enjoy the show a vote for Best Business Podcast would be fab!! Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 day
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The Engaging Brand: Show #264 - The Next Evolution of Marketing
Published: 2009-10-04 15:29:52Today I talk with Bob Gilbreath about marketing with meaning. I really enjoyed his new book The Next Evolution of Marketing which is crammed full of examples of how companies can give the marketing itself meaning and how they are adding value to the consumers world through their marketing. We talk about How marketing research shows that advertising can actually turn a consumer off your brand How marketing itself has to have meaning 3 steps of how to connect with your consumers by marketing with meaning Do samples and offers add meaning to your consumers life? How the context is so important in marketing How to determine the connection method for the brand- experience, social networking, contributions etc ? The concept of achievement with marketing with meaning Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days Don't forget to subcribe to the show and if you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
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The Engaging Brand: Show #263 - Celebritize Yourself!
Published: 2009-09-28 12:34:54Today on The Engaging Brand marketing podcast we talk about What do we mean by celebrity? The importance of personal branding How to be seen as an expert in your field. Does everyone need a high degree of self confidence to celebritize themselves? How a book can help your personal brand How a book is in a sense the new business card Tips on how to promote yourself How to handle press interviews Is there a difference in how to prepare for an interview across the various media channels - internet, TV, radio etc
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Better Process Podcast: Industry Report Ron Bemis mPower - Modern Industries
Published: 2009-09-25 00:00:00The wide variety of industrial products and services that form the customer base at Modern's four divisions represents a diversity of exposure to technology and trends that is not common in firms many times Modern's size. One common thread to 95 percent of these markets is METALS. From tool and die to big three automotive, from raw processed base materials to hospital and aerospace products, metals and metal processing have formed Modern's sphere of engineering influence during the past 50 years. mPower - Modern Industries This Podcast brought to you by: Join us in our appreciation for these companies who have donated to Action-Works an educational 501(c)(3) non-profit who brings Science Technology Engineering and Math (STEM) to our youth:
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