Across the Sound New Marketing Podcast
Each week, marketing guru and author of "Life after the 30-second spot", Joseph Jaffe discusses all things "new marketing"
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9 Episodes of this Podcast:
Jaffe Juice #128 - Panasonic's Living in High Definition Community
Published: 2009-05-07 14:33:54Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here If you want to find out more and join the community, visit www.livinginhd.com Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program. My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano,...
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Jaffe Juice #127 - Hanging out with ma buddy Mitch talkin about stuff
Published: 2009-04-21 16:47:26A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it's only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)
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Jaffe Juice #126 - Chatting with Bob Garfield about the end of the media world
Published: 2009-03-27 15:53:07Rich Text Area. Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice. Direct download here iTunes subscription here
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Jaffe Juice #125 - Capitalizing on Consumer Conversations
Published: 2009-03-08 15:07:10This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Direct download here iTunes subscription here Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09 Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibilities offline? Why have consumer conversations gone online? What are the advantages of conversing with consumers online? Disadvantages? Should consumer conversations be private, remaining entirely C2C? Where are consumer conversations...
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Jaffe Juice #121 - An unprecedented conversation about the future of podcasting with Jaffe, Curry, Holtz, Joel, Ravenscraft, Fogarty, Fallis, Hopkins and more
Published: 2008-12-31 21:59:15What a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry Fallis, Lee Hopkins as well as Jay Berkowitz, Dave Guerra, Jay Moonah and much much more. Booyah! Direct download here iTunes subscription here
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Jaffe Juice #120 - Part 2 of 2009 Social Media Predictions Recorded LIVE via Talkshoe
Published: 2008-12-24 21:54:11On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255 Download direct here Subscribe via iTunes here Links: Fedex post link Mitch Joel's podcast
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Jaffe Juice #119 - Recorded LIVE via Talkshoe - Social Media Predictions Part I
Published: 2008-12-19 21:54:56This episode was recorded live at 1pm EST on Friday, 12/19 via Talkshoe. In it, I focused on the compendium of social media predictions for 2009, which Peter Kim helped champion/round up. Didn't make it all the way through, so will complete next week. The episode seemed to work like a charm and I hope you'll join me for the next one (planned for 12/24 - my birthday) - check Twitter or my page on Talkshoe for more information. Audio comments to +1 206 203-3255 . Download and/or listen here Subscribe via iTunes here Thanks again to all who joined...
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Jaffe Juice #118 - Answering the Ultimate Question with Authors Richard Owen and Doctor Laura Brooks
Published: 2008-12-07 17:10:29In this episode of Jaffe Juice, I sit down with authors of "Answering the Ultimate Question," Satmetrix's Richard Owen and Doctor Laura Brooks. The book focuses on the very intriguing Net Promoter Score and the implications for the conversational marketing space are quite profound. I also take questions via Twitter. Audio comments to +1 206 203-3255 . Follow me on Twitter: www.twitter.com/jaffejuice. Join the "Jaffe Juice" Facebook group or just become my fake friend. Direct download here iTunes subscription here Don't forget, I'll be speaking at the Net Promoter Conference (FB event here) in San Francisco on January 26-30, 2009....
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Jaffe Juice #117 - Caracas, Satmetrix and biggest mistakes of social media gurus
Published: 2008-11-26 00:07:07In this episode, I spend the bulk of my time in conversation with David Spark, discussing a recent post he wrote which appeared on Mashable. In his post, he discusses biggest mistakes made by "social media gurus". I also cover off briefly on the Net Promoter Conference I'll be keynoting at in January of 2009 and have a promo code for you. Audio comments to +1 206 203-3255 . Direct download here iTunes subscription here Follow me on Twitter here or become my fake friend on Facebook. Net Promoter details here. Use promo code, "Jaffe" For $200 savings and a...
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