For Immediate Release: The Hobson and Holtz Report
Shel Holtz and Neville Hobson co-host a twice-weekly conversation about the intersection between the online world and PR/organizational communications.
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16 Episodes of this Podcast:
FIR #524 - 02/08/10 - For Immediate Release
Published: 2010-02-04 13:00:00MediaFunnel interview is up; Marc Wright interview is coming; support Help a PR Pro Out; Michael Netzley's report; Media Monitoring Minute; News That Fits: What Vodafonedid when an employee sent an obscene tweet, Forrester stops analysts from using personal blogs to write about research; listener comments; music from Antiqcool; and more.
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FIR #523 - 02/04/10 - For Immediate Release
Published: 2010-02-04 13:00:00Chris Christensen talk is available; Marc Wright interview is coming; Dan York's report; Media Monitoring Minute; News That Fits: blogging declines among teens and young adults, Toyota's PR crisis, Edelman study shows decline in trust in peers, Sun's CEO resigns via Twitter; listener comments; music from billy; and more.
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FIR #522 - 02/01/10 - For Immediate Release
Published: 2010-02-01 13:00:00Congratulations to Doug Haslam and Voce Communications; please vote for FIR at Podcast Alley; iSites status report; Media Monitoring Minute; News That Fits: recruiters care about your online reputation, RealWire launches anti-PR spam campaign, Apple's iPad PR success, mainstream media helps American Airlines correct a tweet's misinformation; listener comments; music from Sexy Mathematics; and more.
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FIR #521 - 01/28/10 - For Immediate Release
Published: 2010-01-28 13:00:00Seth Godin interview is up; answer Ben Hennesey's question in the FIR Friendfeed room; update on Irish blogger story; Dan York's report; Media Monitoring Minute; News That Fits: 2010 Edelman Trust Barometer is out, Procter and Gamble embraces Facebook, Google opens Social Search beta; report from Mark Story; listener comments; music from Teresa James and the Rhythm Tramps; and more.
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FIR #520 - 01/25/10 - For Immediate Release
Published: 2010-01-25 13:00:00FIR Live 17 and Scott and White interview are up, mystery interview debuts Tuesday; NewComm Forum set for April 20-23; Michael Netzley's report; Media Monitoring Minute; News That Fits: experiment tries to assess value of news delivered solely through Twitter and Facebook, what happens when unchecked journalism appropriates content from a blog, sponsored forum posts increase response rates over time; Mark Story's report; listener comments; music from Jack Casady; and more.
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FIR Live #17 - 01/23/10 - For Immediate Release
Published: 2010-01-23 13:00:00Structuring communications and the relationship between marketing and PR. Panelists include Deirdre Breakenridge, Beth Harte, Mitch Joel, Valeria Maltoni and Bill Sledzik.
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FIR #519 - 01/21/10 - For Immediate Release
Published: 2010-01-21 13:00:00Jeremy Wright joins Thornley-Fallis; FIR Live is Saturday; Scott and White interview is tomorrow; secret surprise interview to be posted Monday; Dan York's report; Media Monitoring Minute; discussion on New York Times coming freemium model and iPhone apps; News That Fits: UK councils block social media access, Forrester adds conversationalists to technographics ladder, UK opens data, content curator is a new PR skill; listener comments; music from Gayle Cloud; and more.
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FIR #518 - 01/18/10 - For Immediate Release
Published: 2010-01-18 13:00:00FIR Live is this Saturday; Scott and White interview is coming; Michael Netzley interviews Kaiser Kuo on Google and China; Media Monitoring Minute; News That Fits: the move from microsites to social venues, Cisco study points to lack of formal social media practices; listener comments; music from Kaiser Kuo and Spring and Autumn; and more.
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FIR #517 - 01/14/10 - For Immediate Release
Published: 2010-01-14 03:00:00Ford interview is up; FIR Live set for January 23; Dan York's report; Media Monitoring Minute; News That Fits: the Haiti earthquake reinvigorates reporting about Twitter; should PR counselors pitch reporters on the ability to drive traffic to their stories? Melcrum releases early results of internal social media survey, app stories flourish, Pete Blackshaw introduces new jargon for 2010; listener comments; music from The Smallvilles; and more.
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FIR #516 - 01/11/10 - For Immediate Release
Published: 2010-01-11 12:00:00Andrea Weckerle and Maggie Fox interviews are up, a Ford interview is coming; FIR Live set for January 23; congratulations to C.C. Chapman and Joe Jaffe; Michael Netzley's report; Media Monitoring Minute; News That Fits: NLA suspends payment for web articles, David Meerman Scott rants against insistence on ROI, ING engages in blogger outreach, newspapers still provide most first news reporting; listener comments; music from Soul of the River; and more.
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Now Playing: FIR #524 - 02/08/10 - For Immediate Release
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