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Social Media has moved from buzzword to business plan. Along with the Web 2.0 hype has come a new kind of expert -- Jason Calacanis's "CalacanisCast" will introduce you to the new experts, and tell you what he really thinks about them. Also, to help you understand what buzz is real and what buzz isn't, you'll find in-depth coverage from marketing expert Jennifer Jones, in MarketingVoices, along with Jeremiah Owyang's own strategies for building successful relationships on the Web.
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25 Episodes of this Podcast:
Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life
Published: 2008-11-26 03:01:04Guy Kawasaki is one of the most well known consultants in the San Francisco Bay Area. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught up with him and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and Kawasaki also [...]
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Recession Marketing: Virtual Events Leverage Smaller Budgets
Published: 2008-11-20 00:03:01In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and recruiting purposes [...]
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Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web
Published: 2008-11-12 02:00:24Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to [...]
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Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips
Published: 2008-11-03 03:20:17Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best [...]
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The Role of Online Journalism: Insights from the Editor of Christian Science Monitor
Published: 2008-10-27 03:14:02John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print [...]
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Intuit’s Quicken Builds Community Into Their Software
Published: 2008-10-20 03:01:58Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations [...]
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Plum Helps Websites Get ‘Social’
Published: 2008-10-13 03:01:45CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees in the months ahead. Tags: Hans Peter [...]
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Design Discipline and Building a Community: Common Abilities Says HiveLive CEO
Published: 2008-10-06 03:01:54What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building [...]
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Influence Strategy: Social Media And Playmaking
Published: 2008-09-29 03:01:40There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes [...]
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One-Stop Shop for Corporate Social Media: KickApps Insights
Published: 2008-09-15 15:56:45Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a [...]
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