<?xml version="1.0" encoding="UTF-8" ?>

			<!-- normalised RSS feed: -->

			<rss version="2.0">

			<channel>

			<title><![CDATA[Purse Strings-Marketing to Women Podcast hosted by Maria Reitan]]></title>

			<link>http://www2.webmasterradio.fm/purse-strings</link>

			<description><![CDATA[
Purse Strings discusses marketing and advertising for women and the female population, hosted Maria Reitan, Senior Principal of Carmichael Lynch Spong.
]]></description>

			<copyright><![CDATA[
Copyright 2007-2009
]]></copyright>

			<pubDate>Tue, 16 Mar 2010 22:33:04 GMT</pubDate>

			<lastBuildDate>Mon, 22 Mar 2010 11:11:49 GMT</lastBuildDate>

			<docs>http://cyber.law.harvard.edu/rss/rss.html</docs>

			<source>http://feeds.feedburner.com/pursestrings</source>
<image>

			<title><![CDATA[Purse Strings-Marketing to Women Podcast hosted by Maria Reitan]]></title>

			<url>http://podcast.com/_feedcache/images/img_96335.jpg</url>

			<link>http://www2.webmasterradio.fm/purse-strings</link>

			</image>
<item>
<title><![CDATA[Keeping Up With Female Workforce Demands]]></title>
<description>
<![CDATA[
Jessica Arons, Director of the Women’s Health and Rights Program at the Center for American Progress. She is also the co-author  of the book Sick and Tired, Working Women and their Health.  She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Woman’s Nation Changes Everything. How companies aren’t keeping up with the demands of their female workforce.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/lkotll96bQs/</link>
<pubDate>Tue, 16 Mar 2010 22:33:04 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/Q4mkTmQ-G8M/PURSE031610.mp3" type="audio/mpeg" length="31428527" />
</item>
<item>
<title><![CDATA[Social Media Impact on Generosity and World Events]]></title>
<description>
<![CDATA[
Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events is impacting our society's take on generosity and how social media is amplifying the cause.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/MJLz6XGNS6M/</link>
<pubDate>Tue, 09 Mar 2010 23:06:41 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/XLRmwSQnx_4/PURSE030910.mp3" type="audio/mpeg" length="34049131" />
</item>
<item>
<title><![CDATA[Statistical and Qualitative Marketing Analysis]]></title>
<description>
<![CDATA[
Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment.  Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this cash-strapped economy.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/p_SOsn46W2Y/</link>
<pubDate>Tue, 23 Feb 2010 23:15:29 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/AkfwhCr9r60/PURSE022310.mp3" type="audio/mpeg" length="29357957" />
</item>
<item>
<title><![CDATA[Corporate Mom Dropouts]]></title>
<description>
<![CDATA[
Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies.   She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/UtTWfDCcT8w/</link>
<pubDate>Tue, 16 Feb 2010 22:54:47 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/1yYYfhtA7LY/PURSE021610.mp3" type="audio/mpeg" length="31429781" />
</item>
<item>
<title><![CDATA[Purse Strings 100th Episode]]></title>
<description>
<![CDATA[
Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/0neaRS0QQUc/</link>
<pubDate>Tue, 09 Feb 2010 21:56:48 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/7t8tqnjYNFg/PURSE020910.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Green Moms Social Study]]></title>
<description>
<![CDATA[
Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence.   The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms - who are incredibly influencial - really think about environmental issues.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/khbxeuVImwA/</link>
<pubDate>Tue, 02 Feb 2010 22:37:34 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/YRb7h6qjfNw/PURSE020210.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Chat, Chew and Chocolate]]></title>
<description>
<![CDATA[
Dena Patton is the founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some  me Time capture womens attention when they have so little of it to give?
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/gO4sbzHcOQk/</link>
<pubDate>Tue, 26 Jan 2010 22:36:20 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/uhr9lvcdTVs/PURSE012610.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Capture Your Share of the Worlds Largest, Fastest Growing Market]]></title>
<description>
<![CDATA[
Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/rsgCwmEw_sk/</link>
<pubDate>Tue, 19 Jan 2010 19:02:01 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/jV0wZLFHwtA/PURSE011910.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Marketing to Young Adults in 2010]]></title>
<description>
<![CDATA[
Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting,  is the author of the best-seller The Modern Girl’s Guide to Life  and The Modern Girl’s Guide to Sticky Situations.   Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/VJ16n2S22vU/</link>
<pubDate>Tue, 12 Jan 2010 21:47:45 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/QSbekXV9e8Y/PURSE011210.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Marketing Trends for Female Consumers in 2010]]></title>
<description>
<![CDATA[
Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the  trends that will be key for communicating with women in the marketplace in 2010.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/YdxDKWBMjB8/</link>
<pubDate>Tue, 22 Dec 2009 21:58:30 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/2ruUS3boOwQ/PURSE122209.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Remodeling Motherhood]]></title>
<description>
<![CDATA[
Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/KNmlTKRu2nw/</link>
<pubDate>Tue, 15 Dec 2009 21:49:23 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/wfPVE0dtbO8/PURSE121509.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Women and Healthcare]]></title>
<description>
<![CDATA[
Maria talks with Nan McCann president of PME Enterprises and founder of the Conference for Marketing Health Care to Women and its companion conferences, Marketing to Moms and Marketing to Women.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/KSbr7kmrpLE/</link>
<pubDate>Wed, 09 Dec 2009 04:28:08 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/pKbG5KYw8zw/PURSE120809.mp3" type="audio/mpeg" length="41805618" />
</item>
<item>
<title><![CDATA[Targeted Marketing to Female Consumers]]></title>
<description>
<![CDATA[
Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about the differences between women’s half truths or what they admit and whole truths or what they believe, do and buy.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/wqssFl2_X-c/</link>
<pubDate>Tue, 01 Dec 2009 21:04:29 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/fpVxfjRBxs4/PURSE120109.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Struggle To Be A Female Entrepreneur]]></title>
<description>
<![CDATA[
Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/BLUuVIzQCyI/</link>
<pubDate>Tue, 24 Nov 2009 19:23:28 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/9c8yyTciiK8/PURSE112409.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Business Travel Market Trends]]></title>
<description>
<![CDATA[
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/w-ZCHCPU_SM/</link>
<pubDate>Tue, 17 Nov 2009 21:48:41 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/SRcmTSjlWZs/PURSE111709.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Marketing to Moms]]></title>
<description>
<![CDATA[
Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/rpiZkwU_tf0/</link>
<pubDate>Wed, 04 Nov 2009 01:10:29 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/VtQuV22-KIY/PURSE110309.mp3" type="audio/mpeg" length="28771892" />
</item>
<item>
<title><![CDATA[Mentoring Business Owners]]></title>
<description>
<![CDATA[
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss  their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/CY64gMVazxM/</link>
<pubDate>Tue, 27 Oct 2009 21:42:47 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/oSry-KpG37I/PURSE102709.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Growing Corporate Smarts in the Social Space]]></title>
<description>
<![CDATA[
Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/BquvFqr-iEc/</link>
<pubDate>Tue, 13 Oct 2009 22:26:47 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/C3wRXhkoB3Y/PURSE101309.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Holiday Luxury Shopping]]></title>
<description>
<![CDATA[
Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/URbmyFZupqQ/</link>
<pubDate>Tue, 06 Oct 2009 21:21:51 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/2aVjTCwZIS4/PURSE100609.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[BabyCenter]]></title>
<description>
<![CDATA[
Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com. Tina Sharkey, chairman and CEO of BabyCenter.com appears on “Purse Strings” and discusses the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/4HEbDdXIndY/</link>
<pubDate>Tue, 22 Sep 2009 23:45:13 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/92iZZx8-f7s/PURSE092209.mp3" type="audio/mpeg" length="35831641" />
</item>
<item>
<title><![CDATA[Marketing Impact of First Lady Michelle Obama]]></title>
<description>
<![CDATA[
Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent.  She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community.  She writes a monthly column in the magazine and a daily [...]
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/vMFXOga6YqU/</link>
<pubDate>Tue, 15 Sep 2009 23:20:38 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/k1MJdZvWeaY/PURSE091509.mp3" type="audio/mpeg" length="33454793" />
</item>
<item>
<title><![CDATA[Behind the PR Blackout]]></title>
<description>
<![CDATA[
Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/nzpO6iSaOxI/</link>
<pubDate>Tue, 08 Sep 2009 18:47:22 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/aOiYtq-zIhw/PURSE090809.mp3" type="audio/mpeg" length="33149683" />
</item>
<item>
<title><![CDATA[Making First Impression on Female Consumer]]></title>
<description>
<![CDATA[
Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/POrmGqv4L3g/</link>
<pubDate>Tue, 01 Sep 2009 21:01:46 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/i0RQjuKMhNI/PURSE090109.mp3" type="audio/mpeg" length="3460200" />
</item>
<item>
<title><![CDATA[Tips for Great Customer Care]]></title>
<description>
<![CDATA[
Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/csV3EGDIdeM/</link>
<pubDate>Tue, 18 Aug 2009 23:13:39 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/6dPv2YU-l4w/PURSE081809.mp3" type="audio/mpeg" length="32477605" />
</item>
<item>
<title><![CDATA[Feminized Design]]></title>
<description>
<![CDATA[
Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/h6R-iiyLgf0/</link>
<pubDate>Mon, 17 Aug 2009 17:17:41 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/rV0K2UKRo08/PURSE081109.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Mom Blogging Competition]]></title>
<description>
<![CDATA[
Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/frxkkc5BMAQ/</link>
<pubDate>Tue, 04 Aug 2009 22:34:56 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/OTOLYU-cIiA/PURSE080409.mp3" type="audio/mpeg" length="5242880" />
</item>
<item>
<title><![CDATA[Geek Girls Guide]]></title>
<description>
<![CDATA[
Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/B8TBRaORvSM/</link>
<pubDate>Tue, 28 Jul 2009 23:19:58 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/vG3d-UBAfvU/PURSE072809.mp3" type="audio/mpeg" length="31233340" />
</item>
<item>
<title><![CDATA[Women and their Online Habits]]></title>
<description>
<![CDATA[
Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.   They discuss a study called Power Moms… a look inside the online habits of women of influence.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/DRkUyfmUn9E/</link>
<pubDate>Tue, 21 Jul 2009 22:12:35 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/PebXx-9VnbM/PURSE072109.mp3" type="audio/mpeg" length="33694284" />
</item>
<item>
<title><![CDATA[Women and Online Gaming]]></title>
<description>
<![CDATA[
Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/zkGkXK1Usug/</link>
<pubDate>Tue, 14 Jul 2009 22:03:26 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/VAwQt9WkPM0/PURSE071409.mp3" type="audio/mpeg" length="28371574" />
</item>
<item>
<title><![CDATA[BlogHer ‘09 Conference Preview]]></title>
<description>
<![CDATA[
BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/1elp-5E1qLk/</link>
<pubDate>Tue, 07 Jul 2009 19:40:55 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/fdQau2i7gzA/PURSE070709.mp3" type="audio/mpeg" length="31171482" />
</item>
<item>
<title><![CDATA[New Strategies for Reaching Female Consumers]]></title>
<description>
<![CDATA[
Female Factor CEO Bridget Brennan discusses her new book  "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers".
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/1W9QJCXQBwo/</link>
<pubDate>Tue, 30 Jun 2009 22:32:52 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/c5TmKKdFZoc/PURSE063009.mp3" type="audio/mpeg" length="34338359" />
</item>
<item>
<title><![CDATA[Busy Moms on the Go]]></title>
<description>
<![CDATA[
Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/8bIq-wk1Ehg/</link>
<pubDate>Tue, 23 Jun 2009 21:58:34 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/C_TJZKhFnwA/PURSE062309.mp3" type="audio/mpeg" length="30256152" />
</item>
<item>
<title><![CDATA[Frito-Lay Female Focused Products]]></title>
<description>
<![CDATA[
Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.”
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/obEBXYaj-1I/</link>
<pubDate>Tue, 16 Jun 2009 23:13:24 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/vmDxXW5eGQE/PURSE061609.mp3" type="audio/mpeg" length="31658405" />
</item>
<item>
<title><![CDATA[Using Twitter to Appeal to Women]]></title>
<description>
<![CDATA[
Jillian McDowell shares her insight into Twitter as a way to engage women.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/G-k87Hk9VAM/</link>
<pubDate>Tue, 26 May 2009 18:47:57 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/OdyZHSiiYm8/PURSE052609.mp3" type="audio/mpeg" length="29020664" />
</item>
<item>
<title><![CDATA[Gender Neutral Marketing]]></title>
<description>
<![CDATA[
Andrea Learned talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/4oqHVJiWUFg/</link>
<pubDate>Wed, 20 May 2009 03:16:03 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/JshuMOBJ9LU/PURSE051909.mp3" type="audio/mpeg" length="34868331" />
</item>
<item>
<title><![CDATA[Self Networking and Marketing]]></title>
<description>
<![CDATA[
Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/ejVTd6Y9tq4/</link>
<pubDate>Tue, 12 May 2009 20:40:06 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/54ey985WL1A/PURSE051209.mp3" type="audio/mpeg" length="50695192" />
</item>
<item>
<title><![CDATA[Gender Bending for Increased Market Share]]></title>
<description>
<![CDATA[
Gender Bending for Increased Market Share with Matthew Paprocki of Boombang.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/g_2XQc9UrXw/</link>
<pubDate>Tue, 05 May 2009 22:04:18 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/_6LFe9Sh-bU/PURSE050509.mp3" type="audio/mpeg" length="32434973" />
</item>
<item>
<title><![CDATA[Gamma Women in 2009]]></title>
<description>
<![CDATA[
Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/sauuhz_l8WY/</link>
<pubDate>Wed, 22 Apr 2009 03:35:05 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/HrvzWOqc-gw/PURSE042109.mp3" type="audio/mpeg" length="28987645" />
</item>
<item>
<title><![CDATA[Marketing to Women in a Down Economy]]></title>
<description>
<![CDATA[
Marketing to Women in a Down Economy with  Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/Zlge6WKB0jY/</link>
<pubDate>Tue, 14 Apr 2009 20:16:30 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/RhZtYdqCVqM/PURSE041409.mp3" type="audio/mpeg" length="31064485" />
</item>
<item>
<title><![CDATA[Handbag Design]]></title>
<description>
<![CDATA[
Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/rUhf79NqAEU/</link>
<pubDate>Tue, 07 Apr 2009 21:21:14 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/wAsC6Wg265c/PURSE040709.mp3" type="audio/mpeg" length="30264093" />
</item>
<item>
<title><![CDATA[Meredith Women’s Network]]></title>
<description>
<![CDATA[
Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation discusses the newly launched Meredith Women’s Network.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/SidO9yHosmg/</link>
<pubDate>Wed, 01 Apr 2009 03:54:06 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/a-sZcBBJq-I/PURSE033109.mp3" type="audio/mpeg" length="28550042" />
</item>
<item>
<title><![CDATA[The Digital Mom]]></title>
<description>
<![CDATA[
Terri Walker and Laura Fortner join Maria Reitan to take an in-depth look at the "Digital Mom"
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/aDlJ1Crha8c/</link>
<pubDate>Tue, 24 Mar 2009 23:24:22 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/gsPWoa57pFM/PURSE032409.mp3" type="audio/mpeg" length="30265678" />
</item>
<item>
<title><![CDATA[Driving Success By Offering Solutions]]></title>
<description>
<![CDATA[
Driving Success By Offering Solutions with Crypton co-founder Randy Rubin.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/jOwl_5b1rGU/</link>
<pubDate>Tue, 17 Mar 2009 19:55:54 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/hGa70hLz79c/PURSE031709.mp3" type="audio/mpeg" length="39361392" />
</item>
<item>
<title><![CDATA[Successful Tools For Jump Starting Your Business]]></title>
<description>
<![CDATA[
Successful Tools For Jump Starting Your Business with Lisa Johnson of the Reach Group.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/OrFq4YEpH70/</link>
<pubDate>Tue, 10 Mar 2009 21:56:42 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/KObpWDPFVS4/PURSE031009.mp3" type="audio/mpeg" length="38819717" />
</item>
<item>
<title><![CDATA[Caring Bridge Connecting Families]]></title>
<description>
<![CDATA[
Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/_BYc--IFFag/</link>
<pubDate>Tue, 24 Feb 2009 20:56:42 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/FWCM1b2cDrM/PURSE022409.mp3" type="audio/mpeg" length="27972423" />
</item>
<item>
<title><![CDATA[Emerging Shopping Trends for Women 2009]]></title>
<description>
<![CDATA[
Emerging Shopping Trends for Women in 2009 with Michelle Madhok
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/xPIJ3MxYezA/</link>
<pubDate>Tue, 17 Feb 2009 21:22:14 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/e7pxx5CSQOA/PURSE021709.mp3" type="audio/mpeg" length="26802973" />
</item>
<item>
<title><![CDATA[Best Buy Omega Network]]></title>
<description>
<![CDATA[
Best Buy Omega Network focused strictly on women and the store behind it.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/cc3yetavuT0/</link>
<pubDate>Tue, 10 Feb 2009 21:01:11 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/FWCM1b2cDrM/PURSE022409.mp3" type="audio/mpeg" length="27963392" />
</item>
<item>
<title><![CDATA[Generosity versus Greed Study]]></title>
<description>
<![CDATA[
CultureofFuture Founder Jody Turner on the recent Generosity versus Greed Study
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/-b8j8J4OWEo/</link>
<pubDate>Tue, 03 Feb 2009 21:22:04 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/y4mxogaY-L4/PURSE020309.mp3" type="audio/mpeg" length="30859180" />
</item>
<item>
<title><![CDATA[Success for Women]]></title>
<description>
<![CDATA[
Erin Casey discusses the new womens interest magazine called Success for Women
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/eAz2pf393F4/</link>
<pubDate>Tue, 27 Jan 2009 21:28:03 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/6icRaMse5_U/PURSE012709.mp3" type="audio/mpeg" length="29125154" />
</item>
<item>
<title><![CDATA[Obama Administration Alpha Panel Study]]></title>
<description>
<![CDATA[
Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/z46Sxjl-r3o/</link>
<pubDate>Tue, 20 Jan 2009 18:36:12 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/kzMB5DOcRS0/PURSE012009.mp3" type="audio/mpeg" length="28509082" />
</item>
<item>
<title><![CDATA[New PBS Reality Show with Hannah Keeley]]></title>
<description>
<![CDATA[
Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/bh_OtpPM-BI/</link>
<pubDate>Tue, 13 Jan 2009 18:34:55 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/P7cauFKSgms/PURSE011309.mp3" type="audio/mpeg" length="38399564" />
</item>
<item>
<title><![CDATA[Travel Tourism and the Female Traveler]]></title>
<description>
<![CDATA[
Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/9zbymr3dtMc/</link>
<pubDate>Tue, 06 Jan 2009 18:33:35 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/GmAqkhtk3Fg/PURSE010609.mp3" type="audio/mpeg" length="31072340" />
</item>
<item>
<title><![CDATA[Boomers Social Networking]]></title>
<description>
<![CDATA[
Mary Brown, author of BOOM: Marketing to the Ultimate Power of Consumer: The Baby Boomer Woman, joins Maria on the program.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/AZL2vripGVA/</link>
<pubDate>Tue, 23 Dec 2008 17:35:46 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/jzE1a6NRSoo/PURSE122308.mp3" type="audio/mpeg" length="33649980" />
</item>
<item>
<title><![CDATA[International Marketing to Women]]></title>
<description>
<![CDATA[
International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/z-1-W-YW2O8/</link>
<pubDate>Tue, 16 Dec 2008 15:45:46 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/rbL6BECdLyw/PURSE121608.mp3" type="audio/mpeg" length="27239322" />
</item>
<item>
<title><![CDATA[BlogHer Reach Out Tour]]></title>
<description>
<![CDATA[
News on the BlogHer Reach Out Tour
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/PSCyjUzhSCs/</link>
<pubDate>Tue, 09 Dec 2008 17:19:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/a3rjL2ut8W8/PURSE120908.mp3" type="audio/mpeg" length="33603169" />
</item>
<item>
<title><![CDATA[Holiday Food Shopping and Economic Effects]]></title>
<description>
<![CDATA[
Discussing Holiday Food Shopping and Economic Effects with Beth Peta of SUPERVALU
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/xJsIa2TFxos/</link>
<pubDate>Tue, 02 Dec 2008 17:23:11 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/5nfEsB0exjU/PURSE120208.mp3" type="audio/mpeg" length="30379032" />
</item>
<item>
<title><![CDATA[Marketing Women Small Business Owners]]></title>
<description>
<![CDATA[
Joy Ott of Wells Fargo talks about Marketing to Women Small Business Owners
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/43PMRTUhO8g/</link>
<pubDate>Tue, 25 Nov 2008 17:26:16 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/Q07FsKepahY/PURSE112508.mp3" type="audio/mpeg" length="32299554" />
</item>
<item>
<title><![CDATA[Is Marketing to Women Dead]]></title>
<description>
<![CDATA[
The question Marketing to Women Dead is answered by Author, blogger, speaker and marketing to women expert Andrea Learned
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/SFOF2-l6tNo/</link>
<pubDate>Tue, 18 Nov 2008 17:27:44 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/W16MME-I0A4/PURSE111808.mp3" type="audio/mpeg" length="30687903" />
</item>
<item>
<title><![CDATA[Women and Politics]]></title>
<description>
<![CDATA[
Maria Reitan talks politics and the upcoming election.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/K_Va1j8lWLk/</link>
<pubDate>Tue, 04 Nov 2008 17:32:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/NNpIk5gv-Lc/PURSE110408.mp3" type="audio/mpeg" length="30064726" />
</item>
<item>
<title><![CDATA[Surveying Women’s Purchasing Styles]]></title>
<description>
<![CDATA[
Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest survey on women's purchasing styles.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/gq6ZbuRG8P4/</link>
<pubDate>Tue, 28 Oct 2008 18:01:27 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/dAWzNnmYjVA/PURSE102808.mp3" type="audio/mpeg" length="1" />
</item>
<item>
<title><![CDATA[Road Trip Through the American Automobile]]></title>
<description>
<![CDATA[
Maria Reitan interviews Kelley Styring ,Principal at Insight Farm, about unveiling exciting new research at the Institute for International Research’s “The Market Research Event”  about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile with her entire family in a Honda Pilot.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/pZrSnjmJ9LI/</link>
<pubDate>Tue, 21 Oct 2008 19:59:26 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/_L6YGUH93B4/PURSE102108.mp3" type="audio/mpeg" length="32555763" />
</item>
<item>
<title><![CDATA[Big Green Purse]]></title>
<description>
<![CDATA[
Diane MacEachern, the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, and she introduces us to an exciting new program that can help everyday consumers get green easily and simply.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/EUChWY6jrgQ/</link>
<pubDate>Tue, 07 Oct 2008 20:06:51 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/1FJg17ln4-8/PURSE100708.mp3" type="audio/mpeg" length="32549076" />
</item>
<item>
<title><![CDATA[Alpha Panel Marketing and Influencer Women]]></title>
<description>
<![CDATA[
The Alpha Panel is a custom marketing panel of ahead of the curve on influencer women in the US who keep them in touch with what women are thinking and doing on a host of subjects. Learn about this panel from guests Mary Van Note and Beth Perro Jarvis from Ginger.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/iRu_VJDiGpc/</link>
<pubDate>Tue, 30 Sep 2008 20:09:08 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/vX10UF2SgZo/PURSE093008.mp3" type="audio/mpeg" length="31441484" />
</item>
<item>
<title><![CDATA[Gamma Women Study Results]]></title>
<description>
<![CDATA[
Author and marketing expert Lisa Johnson is back for another discussion on Gamma Women on the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp called The Gamma Factor: Women and The New Social Currency.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/kTImqixPpAA/</link>
<pubDate>Tue, 23 Sep 2008 20:30:56 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/cbuzwZd1xpU/PURSE092308.mp3" type="audio/mpeg" length="32998382" />
</item>
<item>
<title><![CDATA[Word of Mouth Marketing]]></title>
<description>
<![CDATA[
Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network tells us how she helps companies spark womens interest, obtain candid feedback, grow word of mouth awareness and build long term brand advocates.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/IIQMNCFMEcY/</link>
<pubDate>Tue, 16 Sep 2008 20:33:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/PHJAxWuV6nM/PURSE091608.mp3" type="audio/mpeg" length="28763201" />
</item>
<item>
<title><![CDATA[Reaching Hard To Reach Consumers]]></title>
<description>
<![CDATA[
Maria speaks with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms. . Duane is a trustee for the Minnesota State Colleges and Universities. He served in the [...]
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/np_6ghUZu98/</link>
<pubDate>Tue, 09 Sep 2008 20:34:45 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/fmXWOjPFN3Y/PURSE090908.mp3" type="audio/mpeg" length="34155293" />
</item>
<item>
<title><![CDATA[All Access Woman Study]]></title>
<description>
<![CDATA[
Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women&#8217;s attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/b3zFa-h0FL8/</link>
<pubDate>Tue, 02 Sep 2008 20:45:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/6srV52M5POk/PURSE090208.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Knowing Your Target Customer]]></title>
<description>
<![CDATA[
Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/Pj0E_tNyfr4/</link>
<pubDate>Tue, 26 Aug 2008 15:47:51 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/T_1e7sU8qw0/PURSE082608.mp3" type="audio/mpeg" length="30883508" />
</item>
<item>
<title><![CDATA[Gamma Factor]]></title>
<description>
<![CDATA[
Lisa Johnson, founder and CEO of The Reach Group, shares the results of a study she conducted in conjunction with Lisa Finn and Meredith corp called  The Gamma Factor: Women and The New Social Currency.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/oiFHPz2lRog/</link>
<pubDate>Tue, 19 Aug 2008 16:03:45 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/LXW3-7eOBKY/PURSE081908.mp3" type="audio/mpeg" length="33791250" />
</item>
<item>
<title><![CDATA[Influencer Marketing]]></title>
<description>
<![CDATA[
Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/IhKUqt_4ofQ/</link>
<pubDate>Tue, 05 Aug 2008 16:04:55 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/kR0zYEUeaGw/PURSE080508.mp3" type="audio/mpeg" length="35058920" />
</item>
<item>
<title><![CDATA[Trillion Dollar Moms]]></title>
<description>
<![CDATA[
Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business. Maria Bailey is the founder and CEO of BlueSuitMom.com. Maria is the host of Mom Talk [...]
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/oP_dk1aiSKM/</link>
<pubDate>Tue, 29 Jul 2008 17:21:23 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/0dtWnd3D4rQ/PURSE072908.mp3" type="audio/mpeg" length="32514803" />
</item>
<item>
<title><![CDATA[Understanding Target Demographic]]></title>
<description>
<![CDATA[
Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled  The Soccer Mom Myth.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/Nv82pWl5Jh4/</link>
<pubDate>Tue, 22 Jul 2008 17:26:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/b_RlcUEBPi4/PURSE072208.mp3" type="audio/mpeg" length="32792746" />
</item>
<item>
<title><![CDATA[Trend Watching]]></title>
<description>
<![CDATA[
Nancy Robinson, VP Consumer Strategist of Iconoculture, discusses trend watching and defines for us who are Twisted Traditionalists and the impact they will have on future generations, plus Maria gives us an education on identify Generation Y and GenWe
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/IjEFHqTwQv8/</link>
<pubDate>Tue, 15 Jul 2008 17:27:15 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/SxYh-rRSw2E/PURSE071508.mp3" type="audio/mpeg" length="31689334" />
</item>
<item>
<title><![CDATA[Engaging Bloggers and Consumers]]></title>
<description>
<![CDATA[
Kristen Chase from coolmompicks.com talks about unconventional ways companies can tap bloggers like herself to engaging consumers about their products and services and previews her speaking engagement at the BlogHer 08 conference in San Francisco.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/P9Kxfzzv8zY/</link>
<pubDate>Tue, 08 Jul 2008 17:32:46 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/kMIwmHMliCs/PURSE070808.mp3" type="audio/mpeg" length="32342186" />
</item>
<item>
<title><![CDATA[Marketing Bloggers]]></title>
<description>
<![CDATA[
Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us  how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/90OuKK2kcPw/</link>
<pubDate>Tue, 10 Jun 2008 17:42:19 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/BHtl62hrMmM/PURSE061008.mp3" type="audio/mpeg" length="31122999" />
</item>
<item>
<title><![CDATA[Marketing Twenty Something Women]]></title>
<description>
<![CDATA[
Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/cGDXmgiWO8M/</link>
<pubDate>Tue, 03 Jun 2008 17:52:22 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/cgaxu11no2g/PURSE060308.mp3" type="audio/mpeg" length="36819365" />
</item>
<item>
<title><![CDATA[Green Marketplace]]></title>
<description>
<![CDATA[
Purse Strings Host, Maria Reitan talks with Mary Hunt, author of  In Women We Trust about Women and Green Washing. We also find out if your company hasn’t considered it’s place in the Green space, then you’re already behind. We also find out whether or not every company should get involved in the conversation [...]
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/CZAs4kXvFsg/</link>
<pubDate>Tue, 27 May 2008 17:53:34 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/3eyXz4_uYLU/PURSE062708.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Consulting Companies Marketing to Women]]></title>
<description>
<![CDATA[
Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other  companies on how to communicate effectively  with women, plus what companies are following the right trend.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/5LilAts9dag/</link>
<pubDate>Tue, 20 May 2008 17:54:38 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/MKxv-Erek6s/PURSE052008.mp3" type="audio/mpeg" length="71776447" />
</item>
<item>
<title><![CDATA[Women and Politics]]></title>
<description>
<![CDATA[
Talking Women and Politics with League of Women Voters President Mary Wilson and discussing about the importance of the female vote in the presidential election and the issues that are impacting women’s decisions in 2008
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/ceBDKE6WVpw/</link>
<pubDate>Fri, 02 May 2008 17:55:34 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/eSTH1YvrAKY/PURSE050608.mp3" type="audio/mpeg" length="33166819" />
</item>
<item>
<title><![CDATA[Marketing Sports and Outdoors to Women]]></title>
<description>
<![CDATA[
Leslie Prevish of Harley Davidson discuss how the company&#8217;s marketing strategy to female riders, plus how women are being marketed  to participate in sports and outdoor activities.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/Z245ftD0N-8/</link>
<pubDate>Tue, 29 Apr 2008 17:56:38 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/ZWjEErPwt8E/PURSE042908.mp3" type="audio/mpeg" length="32680733" />
</item>
<item>
<title><![CDATA[Marketing to Female Entrepreneurs]]></title>
<description>
<![CDATA[
Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/MT1utHQPQsg/</link>
<pubDate>Tue, 22 Apr 2008 17:57:32 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/m48gGSSfjO8/PURSE042208.mp3" type="audio/mpeg" length="33084063" />
</item>
<item>
<title><![CDATA[Branding and Marketing]]></title>
<description>
<![CDATA[
Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of the female consumer.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/zMhBONba4Ps/</link>
<pubDate>Tue, 15 Apr 2008 17:58:15 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/Adex4yhhIcE/PURSE041508.mp3" type="audio/mpeg" length="58170183" />
</item>
<item>
<title><![CDATA[The Power of PR]]></title>
<description>
<![CDATA[
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/53pcIVxcM2g/</link>
<pubDate>Tue, 08 Apr 2008 17:59:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/uxpvWiPC4Mg/PURSE040808.mp3" type="audio/mpeg" length="36529719" />
</item>
<item>
<title><![CDATA[Distributed media networks]]></title>
<description>
<![CDATA[
Glam Media Regional Director Christine Ryder discusses distributed media networks and how a distributed media network plans on connecting with women.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/MqvtOXFI3ic/</link>
<pubDate>Tue, 01 Apr 2008 17:59:57 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/uxpvWiPC4Mg/PURSE040808.mp3" type="audio/mpeg" length="36529719" />
</item>
<item>
<title><![CDATA[Marketing to Women Conference]]></title>
<description>
<![CDATA[
A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman&#8217;s market.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/sTsJHEadiu8/</link>
<pubDate>Tue, 25 Mar 2008 18:00:55 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/iZmiWH36kYM/PURSE032508.mp3" type="audio/mpeg" length="36036527" />
</item>
<item>
<title><![CDATA[Selling to Women]]></title>
<description>
<![CDATA[
Delia Passi  discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/2qnJKOoxHdo/</link>
<pubDate>Tue, 18 Mar 2008 18:01:58 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/ZJMMVqJQGnU/PURSE031808.mp3" type="audio/mpeg" length="33843913" />
</item>
<item>
<title><![CDATA[Women Power Bloggers]]></title>
<description>
<![CDATA[
Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/ObiGz_V0g_A/</link>
<pubDate>Tue, 11 Mar 2008 18:12:33 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/SjfHe5yeTm4/PURSE031108.mp3" type="audio/mpeg" length="33977242" />
</item>
<item>
<title><![CDATA[Seducing the Boys Club]]></title>
<description>
<![CDATA[
McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy&#8217;s Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/cEScdPs-_uU/</link>
<pubDate>Tue, 04 Mar 2008 18:09:11 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/K9xYy41gb2s/PURSE030408.mp3" type="audio/mpeg" length="34121438" />
</item>
<item>
<title><![CDATA[The Wealthy in the Current Economic Climate]]></title>
<description>
<![CDATA[
Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how have the wealthy weathered the current economic climate
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/KTChgsNru18/</link>
<pubDate>Tue, 26 Feb 2008 18:15:33 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/SkZFJrs2NT4/PURSE022608.mp3" type="audio/mpeg" length="36482907" />
</item>
<item>
<title><![CDATA[Technology and Women]]></title>
<description>
<![CDATA[
Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/lmEnsdW4oNs/</link>
<pubDate>Tue, 19 Feb 2008 18:16:12 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/x_yqLp6SxlU/PURSE021908.mp3" type="audio/mpeg" length="35720968" />
</item>
<item>
<title><![CDATA[Innovation and Trust]]></title>
<description>
<![CDATA[
Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/-AlmvINZaIU/</link>
<pubDate>Tue, 05 Feb 2008 18:30:54 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/YmJDHTO7Gm8/PURSE020508.mp3" type="audio/mpeg" length="34020710" />
</item>
<item>
<title><![CDATA[Marketing Sporting Events to Women]]></title>
<description>
<![CDATA[
Kelly McGrath and Cathy O&#8217;Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the anatomy of marketing sporting events aimed at women
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/KREMzZRmitE/</link>
<pubDate>Tue, 29 Jan 2008 18:31:41 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/Y3UuFQZDjKk/PURSE012908.mp3" type="audio/mpeg" length="32456289" />
</item>
<item>
<title><![CDATA[Marketing Omega 3]]></title>
<description>
<![CDATA[
Cassie France-Kelly and Sarah Sullivan, Marketing and Public Relations experts from Martek, manufacturer of the algae-based omega 3 ingredient Lifes DHA, discuss the challenges with marketing an ingredient.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/2h6caLsaEWw/</link>
<pubDate>Tue, 22 Jan 2008 18:32:49 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/Y3UuFQZDjKk/PURSE012908.mp3" type="audio/mpeg" length="32456289" />
</item>
<item>
<title><![CDATA[Marketing to Boomers]]></title>
<description>
<![CDATA[
Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/6hzoKoc_HI4/</link>
<pubDate>Tue, 15 Jan 2008 18:33:47 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/2o15TcLxs60/PURSE011508.mp3" type="audio/mpeg" length="33324808" />
</item>
<item>
<title><![CDATA[Savvy Networking]]></title>
<description>
<![CDATA[
Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/h85cQITkfkE/</link>
<pubDate>Tue, 08 Jan 2008 18:34:42 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/8fqKOqYuCQQ/PURSE010808.mp3" type="audio/mpeg" length="36639224" />
</item>
<item>
<title><![CDATA[High Net Worth Woman]]></title>
<description>
<![CDATA[
Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced by the high net worth woman, and how financial services companies may be missing huge opportunities in capturing her attention and winning her loyalty.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/fZQtX77H2e4/</link>
<pubDate>Tue, 11 Dec 2007 18:35:20 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/ExH7jh7WmzQ/PURSE121107.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Interactive Trends]]></title>
<description>
<![CDATA[
Jennifer Kemp, of Kemp &#38; Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/Ko2m2Q20I6c/</link>
<pubDate>Tue, 04 Dec 2007 18:40:30 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/IhF19XS2YM0/PURSE120407.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Marketing to Single Women]]></title>
<description>
<![CDATA[
Discover some startling insight into marketing misconceptions about single women specifically single moms &#8211; the largest group of single women with Gigi Carroll, VP, Concept Director with Draft FCB.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/AKp43S3JMY4/</link>
<pubDate>Tue, 27 Nov 2007 18:42:04 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/lw5i7p5hGsg/PURSE112707.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[The Green Movement]]></title>
<description>
<![CDATA[
Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and its exploding popularity, the number of messages bombarding women, and the growing skepticism.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/jOlma1grAB8/</link>
<pubDate>Tue, 20 Nov 2007 18:43:07 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/OHf03ztXRjg/PURSE112007.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Experimental Marketing]]></title>
<description>
<![CDATA[
Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/adBQqiqiHyg/</link>
<pubDate>Tue, 13 Nov 2007 18:44:35 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/-M5nOawBcUg/PURSE111307.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Iconic Brands]]></title>
<description>
<![CDATA[
Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about  iconic brands – how they get that way, how they stay that way… and how women are critical to their success.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/OLCZj1VucGY/</link>
<pubDate>Tue, 06 Nov 2007 18:45:35 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/jNAwiDFlSys/PURSE110607.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Marketing Moms]]></title>
<description>
<![CDATA[
Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley’s Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/8H3E8rQ-Thw/</link>
<pubDate>Tue, 30 Oct 2007 18:57:36 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/_bU-OK7LUFU/PURSE103007.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Marketers connecting with women]]></title>
<description>
<![CDATA[
Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses – whether big or small.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/90euBTCkclw/</link>
<pubDate>Tue, 16 Oct 2007 18:13:59 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/8a4ZOe_BqjU/PURSE101607.mp3" type="audio/mpeg" length="0" />
</item>
<item>
<title><![CDATA[Real Women in Advertisements]]></title>
<description>
<![CDATA[
President and Chief Creative Officer for KickSkirt Mary Dean shares insight into what’s been a trend of showing real women not models in advertisements with examples such as Curves fitness centers and Dove soap ad campaigns.
]]></description>
<link>http://feedproxy.google.com/~r/PurseStrings/~3/oY8qwulDjVE/</link>
<pubDate>Wed, 03 Oct 2007 18:58:45 GMT</pubDate>
<enclosure url="http://feedproxy.google.com/~r/PurseStrings/~5/bGXccru7yHo/PURSE100307.mp3" type="audio/mpeg" length="0" />
</item>
</channel>
</rss>